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SUSD Style Guide
Why is Brand Important?
A consistent brand builds recognition, trust, and credibility. It shapes perceptions, influences how the district is viewed in terms of academic excellence, inclusivity, and innovation, and can even impact student enrollment, partnerships, and funding opportunities.
When a brand is consistent in its messaging, visual identity, and tone, it becomes easily recognizable, allowing audiences to form clear associations with its values and offerings. For organizations like school districts, it ensures that every communication, from websites to newsletters, reinforces the district’s mission, culture, and commitment to excellence.
How to Use the Brand Guide
Our district has developed brand guidelines as a strategic step to ensure brand uniformity. When creating print or online marketing materials, please refer to these guidelines, so that together, we can continue to build a stronger, consistent brand presence.
Primary Colors
These are our approved brand colors. Please do not deviate from this color palette.
#1D224C (HEX)
- Pairs with white text (#FFFFFF)
- RGB: R: 29, G: 34, B: 76
- CMYK: C: 62%, M: 55%, Y: 0%, K: 70%
- Closest Pantone: 2767 C (approx)
#273071 (HEX)
- Pairs with white text (#FFFFFF)
- RGB: R: 39, G: 48, B: 113
- CMYK: C: 65%, M: 58%, Y: 0%, K: 56%
- Closest Pantone: 7687 C (approx)
#F9AC3F (HEX)
- Pairs well with dark blue or black text (#000000)
- RGB: R: 249, G: 172, B: 63
- CMYK: C: 0%, M: 31%, Y: 75%, K: 2%
- Closest Pantone: 137 C (approx)
Secondary Colors
These are our approved brand colors. Please do not deviate from this color palette.
#F9AC3F (HEX)
- Pairs well with dark blue or black text (#000000)
- RGB: R: 249, G: 172, B: 63
- CMYK: C: 0%, M: 31%, Y: 75%, K: 2%
- Closest Pantone: 137 C (approx)
#F38047 (HEX)
- Pairs well with dark blue or black text (#000000)
- RGB: R: 243, G: 128, B: 71
- CMYK: C: 0%, M: 47%, Y: 71%, K: 5%
- Closest Pantone: 7575 C (approx)
#A0B97D (HEX)
- Pairs well with dark text (#000000)
- RGB: R: 160, G: 185, B: 125
- CMYK: C: 14%, M: 0%, Y: 32%, K: 27%
- Closest Pantone: 5773 C (approx)
Fonts
Typography plays a key role in expressing our brand identity. We've chosen our fonts for their clean design, versatility, and modern appeal. Montserrat and Sofia Sans are the primary typefaces used in our printed materials.
While it's not required to download these fonts for use in Microsoft Office (see suggested alternatives below), you may do so if preferred—click here for installation instructions.
These fonts are integral to our brand assets.
Logos
The below logos and mascots are approved for reproduction and use.
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Logo File Formats
These are our approved file formats for print and digital use.
EPS
Use it for: Print
An EPS logo file is best used when the logo needs to be scaled without losing quality, making it ideal for high-resolution printing. This format is perfect for creating large-scale materials like banners, billboards, and merchandise, as well as for use in marketing materials such as brochures or business cards.
PNG
Use it for: Web
A PNG logo file is ideal for digital use, particularly when you need a transparent background. PNG files retain detail and clarity without quality loss, making them perfect for use on websites, social media, presentations, and digital documents.
JPEG
Use it for: Web
A JPG logo file is suitable for use in situations where smaller file sizes are prioritized and high-resolution scaling isn't required. This format is ideal for web use, such as on websites, email signatures, or social media, where faster loading times are needed.
Choosing the right file format for each logo is essential. When requesting a logo file, consider whether it will be used for digital display or print. To request a logo file, please email webmaster@stocktonusd.net.
Thank you for retaining our brand identity!